Content marketing is a main term wrapper a set of strategies, techniques and campaign to perform business and customer goals by using the most relevant content to serve, attract, convert, retain and engage customers.
Content marketing is used transversely the client ride and customer life cycle but doesn’t start nor end with the customer in the strict logic. Content marketing additional serves many business functions in a reliable, integrated and nonstop way. It looks at the customer from a connected perception and takes into account the content requirements of anyone serving and appealing forecast and customers.
One of the goals of content marketing is to optimize trade value and audience/client value providing and enabling the right content across the right channels in the most timely, valuable, associated, personalized and optimized way across and ahead of the client/audience life cycle
