Why Online Reputation is Important for your Business
Your online reputation can have far-reaching consequences for your business. A positive online reputation can endear you to your existing and potential clients, while a negative image can mean failure and isolation.
A reputation management strategy will enhance your company’s brand image, increase goodwill, develop customer loyalty, attract and maintain more customers/clients and, ultimately, increase your profits. Negative, defamatory online comments, reviews, and other damaging content will tarnish your company’s reputation. However, they can be removed. Website administrators will be asked to delete the derogatory text from their site, and if administrators refuse they will face legal consequences— especially if the comments are untrue and were posted intentionally to harm your business.